TikTok is a social media app where users can create, share and discover short-form videos, ranging from 15 to 60 seconds. It has become increasingly popular in recent years, particularly among younger demographics, and allows users to add music, filters, effects, and other creative features to their videos. 

The app features a "For You" page that uses an algorithm to suggest content to users based on their interests and activity on the app. TikTok has also become a popular platform for social media influencers and brands to promote their content and products to a wide audience.

OBJECTIVE

1. Introduce the app: We will introduce to you what TikTok is and what it does. You will learn an overview of the app's features, such as short-form videos, music, filters, and effects.

2. Download the app: If you don't already have TikTok installed on your smartphones, you will learn to download it. We will guide you through the installation process and show you how to create an account.

3. How to use the app: Once the app is installed, You will have a quick tour of the interface. You will learn how to navigate the app, how to find content, and how to create their own videos.

4. Demonstrate the features: One of the most exciting things about TikTok is the vast array of features that users can use to create unique and engaging videos. Trainees will learn how to use the app's filters, effects, and soundtracks to enhance their videos.

5. Examples: Examples of how other users have successfully used the app. We will provide some examples of popular TikTok trends, challenges, and viral videos to inspire trainees and give you a sense of what is possible.

6. Practice and feedback: Practice using the app and creating their own videos. Offer feedback and guidance on how they can improve their content.

7. Emphasise safety and responsibility: As with any social media platform, it's important to emphasise the importance of safety and responsibility. Encourage the trainees to use the app in a responsible and respectful way, and remind them of the potential risks of sharing personal information online.

WHO SHOULD ATTEND THIS COURSE

Anyone who is new to TikTok or interested in learning and using the broad features of TikTok to popularise their social media presence to reap its benefits.

METHODOLOGY

This is a hands-on, practical-based course. Trainees will be required to follow along with immersive practical training and exercises during the class. Trainees will be required to bring their own laptops/tablets/mobile phones. Trainees are also required to have a gmail account at the least to login to TikTok.

I. Introduction to TikTok

Overview of TikTok and its history

The audience and demographics of TikTok

TikTok features and capabilities

The benefits of using TikTok for business

II. Setting up a TikTok Account

Creating a TikTok account

Setting up a TikTok profile

Optimizing your profile for engagement

Setting up a TikTok Ads account (if applicable)

III. Understanding TikTok Content

Types of content on TikTok

Creating engaging TikTok videos

How to create TikTok challenges and trends

Incorporating music and sounds into TikTok content

Creating TikTok duets and reactions

IV. TikTok Marketing Strategies

Creating a TikTok marketing plan

TikTok trends and hashtag research

Developing a TikTok content calendar

Influencer marketing on TikTok

Creating TikTok ads

V. Building a TikTok Community

Growing a TikTok following

Engagement strategies for TikTok

Responding to comments and messages

Using TikTok analytics to track performance

How to collaborate with other TikTok creators

VI. Best Practices and Case Studies

TikTok best practices for businesses

Examples of successful TikTok campaigns

Lessons learned from failed TikTok campaigns

Tips for measuring success on TikTok

Staying up to date with TikTok trends and changes

VII. Conclusion

Recap of key takeaways from the course

Opportunities for further learning and development on TikTok

Action plan for implementing TikTok strategies in your business.

 FOR PRICING AND BOOKING THIS COURSE, PLEASE E-MAIL US AT janice@marcnzed.com 

OR CALL +6012 451 4977 (MALAYSIA) OR  +65 9052 3859 (SINGAPORE)

Certificate

Upon successful completion of the course, participants will be awarded a verified digital certificate by Marc & Zed Training Singapore in collaboration with Marc & Zed SPACES Malaysia